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Dallas Car Wrap Comparison
Using Car Wraps as an alternative to traditional marketing
| Q: | Why consider a Car Wrap? |
| A: | Effective photo-image wraps have been proven to increase conscious awareness of a vehicle (and a brand) by more than 48% over simple vehicle lettering. |
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| Q: | How effective are Car Wraps? |
| A: | The average American has traveled 302 miles in the past 7 days. One Car Wrap can generate between 30,000 - 70,000 impressions daily (that's 14 million pairs of eyes a year). |
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| Q: | How does the cost of a Car Wrap compare to other forms of traditional advertising? |
| A: | No other form of advertising offers a lower cost per impression value than Car Wraps. Here are some statistics at a Cost per Thousand (cost of 1000 people to see your ad)
- Prime Time TV spot - $20.54
- Newspaper (1/4 page BW) - $11.66
- Prime Time Network TV - $11.31
- Radio (60 sec. morning drive time slot) - $5.92
- Rotary Posters - $3.90
- Rotary Bulletins (Billboards) - $1.78
- Car Wraps - $0.15
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| Q: | Will a Car Wrap damage the paint on my vehicle? |
| A: | This is a common misconception. Newer paint surfaces are not damaged by graphic wraps. The films used actually protect the paint surface, preserving it similar to "shrink-wrapping". |
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| Q: | How is a Car Wrap applied? |
| A: | The over all graphic is applied in panels, (similar to a jigsaw puzzle). High quality cast films and laminates must be utilized. Adequate film overlap and proper alignment of the graphic sections will ensure good presentation and longevity of the product. |
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| Q: | What about covering the vehicles window? |
| A: | We use a special perforated product that is perfect for windows. This product is also UV protected to help resist color fade caused by UV rays. |
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| Q: | Can one apply a Car Wrap on a vehicle themselves? |
| A: | Car Wrap graphics are intended to gain awareness in a very bold and dramatic fashion. It is a difficult and laborious process that makes an impact and should only be attempted by professional installers. |
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| Q: | How long will a Car Wrap last? |
| A: | When quality products are used, you can expect the longevity of the product to be 3 - 5 years. No-contact washing methods and low abrasion detergents should be used to ensure longer life of the product. |
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